As of this week we've decided to no longer develop new websites for clients. Many factors came into play to cause this decision including, but not limited to, lack of profitability, foreign competition, and unrealistic client demands. I'm currently trying to decide what the web services business should focus on. One thing we will definitely work more on is our business news website, eastcentralohio.com. Covering a region of over 700,000 people, eastcentralohio.com has the potential to be an great, low-cost marketing tool for area businesses and an easy to manage source of revenue for the business.
I have several new ideas that I think are worth trying and information about those will show up on our website soon (www.hassemanmarketing.com). We will still service our existing clients (in case you're one of them) for as long as they want to work with us. I'm relieved we're no longer doing websites because it sucked up far too much of my time for the amount of money we were making off of it. I'm now free to focus on things that we can develop regular revenue streams from so the focus isn't always on finishing one project so we can go out and try to get another one.
Changes are always common in business. You have to adjust constantly to stay competitive and keep making money. This is why it's so important to be comfortable with risk and able to tell when changes are necessary and when persistence may pay off. The challenge of business operations is why I prefer to be in charge.
Tom
Thursday, June 19, 2008
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